Last Updated on 30 January, 2023
Oxford Street in London is home to a variety of high-street and luxury watch shops. Some popular shops include H. Samuel, which offers a wide range of watch brands and styles, including fashion and designer watches, Watches of Switzerland, which specializes in luxury watches from brands like Rolex, Omega, and Breitling.
You also have Ernest Jones, which carries a range of watch brands, including Tag Heuer, Longines, and Gucci. There is also Selfridges department store, which has a large selection of designer and luxury watches from brands like Cartier, IWC, and Hublot.
London’s most popular shopping street has everything you could possibly need. From shoe shops, clothing shops, jewellery, department stores and everything in between. Below are some of the best places to find watches on Oxford Street.
Oxford Street Watch Shops
Omega Boutique
Omega is a Swiss luxury watch brand that was founded in 1848 by Louis Brandt in La Chaux-de-Fonds, Switzerland. They have stores all across London in addition to those around the world. The brand is known for its high-quality watches that are often associated with precision and innovation.
You can find a number of their watch within the store collection like Omega’s most famous watches, the Omega Seamaster, which is a line of luxury diving watches. The Seamaster is known for its durability and water resistance, making it a popular choice for professional divers and adventurers.
Another famous Omega watch is the Speedmaster, which was worn by astronaut Neil Armstrong during the Apollo 11 mission, when he became the first person to walk on the Moon. The Speedmaster is often referred to as the “Moonwatch” as a result of its association with the Apollo 11 mission.
Omega watches are known for their precision, quality and durability.
- Address: 451 Oxford Street W1C 2PT, 451 Oxford St, London W1K 6WA
- Opening hours: Monday to Saturday 10am to 6pm | Sunday 12pm to 6pm
- Products: watches, accessories, nato straps, sunglasses, fine jewellery, and service center
H.Samuel
H. Samuel is a British retail jewellery chain that sells a wide variety of watches for men and women. They offer a range of watch brands including Bulova, Casio, Rotary, Seiko, and Timex, as well as their own in-house brand, H. Samuel Collection. They also carry luxury watches such as Gucci, Omega, Tossot and TAG Heuer.
They offer a variety of watch styles, including traditional and modern designs, with options for different occasions and tastes. They also have a range of watch types, including analog, digital, and smartwatches. Many of their watches come with features such as water resistance, chronograph, alarm, and date display.
H. Samuel also offers a range of watch services, including battery replacement, strap replacement, and watch repairs. They also offer an engraving service for some of their watches, which can be a great option for gifting or personalizing a watch.
In addition to watches, H. Samuel also sells a wide variety of jewelry and other accessories, including rings, earrings, bracelets, necklaces, and more. They have a large number of store across the United Kingdom and also have an online store.
- Address: Circus, 250 Oxford Street Oxford, London W1C 1DJ
- Opening hours: Monday to Saturday 10am to 7pm | Sunday 11am to 5pm
- Products: jewellery, engagement rings, watches, wedding jewellery, gifting items
Ernest Jones
Ernest Jones is a British luxury jewellery and watch retailer, which is part of the Signet Group. The company was founded in 1949 and currently has over 200 stores in the country. They offer a wide variety of watches for men and women from a range of luxury and designer brands, including Omega, Breitling, Tag Heuer, Gucci, Longines, and many more.
Ernest Jones offers a wide range of watch styles, including traditional and modern designs, with options for different occasions and tastes. They also have a range of watch types, including analog, digital, and smartwatches. Many of their watches come with features such as water resistance, chronograph, alarm, and date display.
They also offer a range of watch services, including battery replacement, strap replacement, and watch repairs. They also offer an engraving service for some of their watches, which can be a great option for gifting or personalizing a watch.
In addition to watches, Ernest Jones also sells a wide variety of luxury jewellery including rings, earrings, bracelets, necklaces, and more. They also offer services such as ring resizing, pearl restringing, and watch battery replacement. They have a strong online presence and offer free delivery and returns on all online orders.
- Address: 277 Oxford St, London W1C 2DL
- Opening Times: Monday to Saturday 10am to 8pm. | Sunday 12pm to 6pm
- Products: jewellery, watches, engagement rings, diamonds, wedding rings, branded jewellery, and gifting items
Selfridges & Co.
Selfridges is a luxury department store that offers a wide variety of watches for men and women. They carry a wide range of luxury and designer watch brands, including Omega, Rolex, Cartier, Breitling, Tag Heuer, and many more. They also carry smartwatches from brands like Apple and Samsung.
Selfridges offers a wide range of watch styles, including traditional and modern designs, with options for different occasions and tastes. They also have a range of watch types, including analog, digital, and smartwatches. Many of their watches come with features such as water resistance, chronograph, alarm, and date display.
They offer a range of watch services, including battery replacement, strap replacement, and watch repairs. They also offer an engraving service for some of their watches, which can be a great option for gifting or personalizing a watch.
In addition to watches, Selfridges also sells a wide variety of luxury fashion and accessory brands, jewelry, beauty products, home and decor items, and more. They have a flagship store on Oxford Street in London, which is one of the largest department stores in the world, and also have an online store. They have a reputation for carrying the latest and most exclusive products, and offer a high-end shopping experience to their customers.
- Address: 400 Oxford St, London W1A 1AB
- Opening hours: Monday to Saturday: 10 am to 89 pm | Sunday 11.30am to 6pm
- Products: Everything from high street names to luxury diamond-encrusted watches like Dior, Cartier, Chopard, Chaumet, and Buvlgari
Swarovski Watches
Swarovski is a luxury fashion and accessory brand that is known for its sparkling crystal jewellery and accessories. In addition to jewellery, they also offer a range of watches for men and women. The watches are known for their elegant and refined design, often featuring Swarovski crystals on the face and/or band.
Swarovski watches offer a range of styles, from classic and timeless to trendy and fashionable. They come in a variety of different colors, materials, and designs. Some of their watches feature leather straps, while others have stainless steel or crystal-studded bands. They also offer a range of watch types, including analog and digital, and some of their watches have features like water resistance, alarm, and date display.
In addition to watches, Swarovski also offers a wide variety of sparkling jewellery and accessories, including necklaces, earrings, bracelets, and more. They have a reputation for high-quality craftsmanship and attention to detail. They have a wide network of retail locations worldwide as well as an online store.
Overall Swarovski watches are known for their elegance and refined design, perfect for those who are looking for a watch that can be worn both casually and formally. They are popular among women who are looking for a watch that is both functional and fashionable.
- Address: Park House, 487 Oxford St, London W1K 6AF / 328-330 Oxford St, London W1C 1JE
- Opening hours: Mon – Sat: 08:00 – 18:00
- Products: jewellery, watches, accessories, decorative item, gifting items
Longines Watch Boutique
Longines is a luxury Swiss watch brand that has been in operation since 1832. The company is known for its high-quality craftsmanship, precision, and attention to detail. Longines watches are often considered to be a symbol of elegance and tradition.
Longines has boutiques around the world where customers can view and purchase their watches. Much like the Oxford Street watch shop, these boutiques typically feature a wide range of Longines watches for men and women, including both classic and contemporary designs. The Longines Watch Boutique on Oxford Street has wide range of models and collections, featuring the brand’s iconic watches, such as the Flagship, Conquest, and Master collections.
At the Longines Watch Boutique, customers can expect to find a wide range of timepieces, including those with automatic and quartz movements, as well as watches with chronograph, moon phase, and other complications. They also offer a range of watch bands, including leather, stainless steel, and gold.
- Address: 411 Oxford St, London W1C 2PE
- Opening hours: Monday to Saturday 10am to 7pm | Sunday 12pm to 6pm
- Products: watches for all occasions, straps, nato, eyewear
The Swiss Link
Swiss Link watches come in a variety of styles and designs, including traditional and contemporary styles. They offer a range of watch types, including automatic, quartz, and chronograph watches. They also offer a range of watchbands, including leather, stainless steel, and gold.
Within the store you can find brand new and pre-owned watches from brands like Rolex, Omega, Tag Heur, Breitling, Patek Philippe and more.
- Address: Suite 3, 385-389, 03 Oxford St, London W1C 2NB –
- Opening hours: Monday – Saturday 9am to 5pm | Sunday Closed
- Products: watches purchase and sale as well as valuation
Swatch Oxford Street Watch Shop
Swatch is a brand that is known for its colorful, affordable, and high-quality watches. The company was founded in 1983 and has since become one of the most popular watch brands in the world.
Swatch shop located on Oxford Street features a wide range of Swatch watches for men, women, and children. The watches are known for their bold, colorful designs and affordable prices. The shop offers a variety of watch styles, including traditional, sporty, and fashion-forward designs. They also offer a range of watch types, including quartz and automatic watches.
In addition to watches, the Swatch shop on Oxford Street also offers a selection of Swatch-branded accessories such as watch straps, jewellery, and other items.
Swatch watches are known for their colorful designs and affordable prices, perfect for those who are looking for a watch that is both functional and fashionable. They are popular among people of all ages and offer a wide range of styles to suit any taste.
- Address: 313 Oxford St, London W1C 2HR
- Opening hours: Monday to Saturday 10am to 8pm | Sunday 11am to 6pm
- Products: watches, gifting watches, bioceramic watches
TAG Heuer Watch Shop
TAG Heuer is a luxury Swiss watch brand known for its precision, craftsmanship, and innovation. The brand has a long history of creating high-quality watches for men and women, and is particularly well-known for its sports watches and chronographs.
TAG Heuer has a watch shop located on Oxford Street and here you can find a wide range of TAG Heuer watches for men and women, including both classic and contemporary designs. The shop offers a variety of watch styles, including sporty, elegant, and fashionable designs, as well as a range of watch types, including automatic and quartz watches.
You can also find a wide range of models and collections, including the brand’s iconic watches, such as the Carrera, Aquaracer, and Formula 1 collections.
- Address: 449 Oxford St, London W1C 2PR
- Products: timepieces and smartwatches
Watches of Switzerland – Official Rolex Retailer
Watches of Switzerland is a luxury watch retailer that specializes in selling high-end watches from some of the most prestigious brands in the world. The company has a number of shops in the United Kingdom, including one on Oxford Street and Bond Street.
The Watches of Switzerland shop on Oxford Street features a wide range of luxury watches for men and women from some of the most well-known and respected brands in the industry, including Rolex, Omega, Patek Philippe, Breitling, and many more. The shop offers a variety of watch styles, including sporty, elegant, and fashionable designs, as well as a range of watch types, including automatic, quartz, and chronograph watches.
- Address: 439-441 Oxford St, London W1C 2PN
- Opening hours: Monday to Saturday 10am to 8pm | Sunday 11.30am to 6pm
- Products: Rolex and Patek Philippe collection, men & women collection, pre-owned
Other Stores On Oxford Street With Small Collections of Watches
Marks and Spencer: Marks and Spencer is a well know high street brand and among the men’s and ladies’ fashion you can also find a small collection of watches within the jewellery and accessories section.
TK Maxx: Another well know the brand on the high street bringing designer brands at a discount. In amongst the accessories section you can also find a collection of watches for kids, women and men.
Next: Next is well known for its affordable clothing for men, children, and women. Amongst the men’s and women’s accessories, you can also find a small selection of own brand Next watches.
John Lewis: In addition to Selfridges mentioned above, you also have the John Lewis department store with a dedicated jewellery and accessories department where you can find a whole collection of watches by various brands.
Map of Watch Shops On Oxford Street
